Charity direct mail campaign

This project involved the design of two separate direct mail packages. One consisted of a multi page leaflet, donation form and letter sent in a bespoke, edge to edge printed DL envelope. The second was for previous donors, and was a much higher quality product. A4 gate-fold document, slips case, bespoke oversize C4 envelope, business card, form and letter. Last years campaign resulted in donations of over £70k, so this years has a high bar set to achieve an improved return.

Main direct mail package